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Overview
In an ever-evolving digital landscape, businesses need to continuously adapt their marketing strategies to stand out and captivate their target audience. The rise of artificial intelligence (AI) tools is transforming the way businesses approach copywriting, offering unprecedented opportunities to create compelling content that resonates with customers on a deeper level. In a recent episode of the "Everyday AI" podcast, the potential of AI in crafting engaging and persuasive copy took center stage. This article explores the key insights shared and highlights how business owners can leverage AI to revolutionize their copywriting efforts.
Unleashing AI Potential for Effective Writing:
The podcast episode shed light on groundbreaking AI tools such as ChatGPT and Jasper, which possess the capability to enhance writing skills and achieve higher conversion rates. Considering that writing is an integral part of many professionals' job, employing AI to create persuasive copy can prove invaluable. AI technologies, such as GPT 4, are specifically designed to understand a brand's tone of voice, nuances, and customer preferences, utilizing advanced algorithms to develop copy that aligns seamlessly with the brand's identity.
Unlocking Brand Insights:
One of the notable advantages discussed in the episode was AI's ability to provide accurate and valuable audience insights. GPT 4 outperforms its predecessor, GPT 3.5, in delivering comprehensive audience analysis. By leveraging the power of GPT 4, business owners can gain a deeper understanding of their target demographic's demographics, psychographics, needs, desires, and pain points. This rich insight allows brands to tailor their copywriting efforts with a laser focus, speaking directly to their customers' hearts and minds.
The Quest for Authenticity:
Maintaining an authentic voice in copywriting is essential for building trust and fostering meaningful connections with customers. The discussion emphasized the importance of avoiding AI-generated copy that may result in misinformation or "hallucinations." To mitigate this risk, the podcast highlighted the potential of GPT 4 and web scraping plugins. By including website links as prompts, GPT 4 can extract a brand's tone of voice, ensuring that the generated copy remains faithful to the desired brand persona. The integration between AI tools and website scraping enables businesses to holistically capture their unique voice while leveraging the efficiency of AI technology.
Combining AI with Other Research Methods:
AI technology is undoubtedly a powerful asset, but it is crucial to augment it with other research methods. The conversation stressed the significance of blending AI insights with face-to-face interactions, surveys, and talking to customers. By integrating AI technologies with traditional research methodologies, business owners can achieve a more comprehensive understanding of customer behavior, preferences, and pain points. This holistic approach ensures that AI-supported copywriting efforts are not detached from the human touch.
Conclusion:
In today's digital age, embracing emerging technologies such as AI is essential for staying ahead in the fiercely competitive arena of copywriting. The "Everyday AI" podcast episode showcased the immense potential AI holds in transforming businesses' approach to crafting persuasive and engaging copy. By harnessing AI tools like GPT 4, ChatGPT, and Jasper, business owners can dive deep into their target audience, unlock valuable insights, and create standout content that speaks directly to customers. By blending AI insights with human expertise, businesses can achieve a harmonious balance that drives conversions, fosters meaningful connections, and sets them apart from the competition.
Topics Covered
Topic: The potential of AI tools in improving writing skills and increasing conversions
- Discusses the use of AI tools like ChatGPT and Jasper in improving writing skills and increasing conversions
- Mentions that many people write as part of their job and suggests using AI to write compelling copy
- Highlights the benefits of using AI tools like GPT 4 and wet scraper to extract a brand's tone of voice and create copy that converts in that tone
Topic: News in the AI industry
- Mentions AWS allowing customers to build their own AI agents, potentially automating jobs
- Discusses the release of Stable Diffusion's XL 1.0 image generation software
- Introduces the Frontier Model Forum, formed by Microsoft, Google, OpenAI, and Anthropic, to promote safe and responsible development of advanced AI models
Topic: GPT 4 and audience insights
- Discusses how GPT 4 is useful for getting accurate and valuable audience insights
- Compares the insights from GPT 4 to GPT 3.5, highlighting the superiority of GPT 4
- Emphasizes the importance of avoiding hallucinations or incorrect information when using AI or GPT for writing
- Recommends using GPT 4 with a website plugin to extract a brand's tone of voice and gather insights
Topic: Importance of training chatbots and advancements in AI copywriting
- Emphasizes the importance of training chatbots like employees and not starting a new chat every day
- Mentions advancements in AI copywriting, such as Cloud from Anthropic, Google Bard, and Microsoft Bing Chat being available in Chrome
Podcast Transcript
Daily AI news
Jordan Wilson [00:00:18]:
Can AI make you a better writer? Can using tools like ChatGPT or Jasper, improve your writing and help you convert more? That's one of the things that we're gonna be talking about today on every day AI. This is This is your show, guys. It's it's it's your daily livestream podcast and free newsletter. Helping everyday people not just learn AI, but how we can actually leverage it in our day to day jobs. And one thing that almost all of us do is we write Right? Whether it's it's emails, presentations, whatever it is, and and we have to be able to write compelling copy. And why not use AI? So stick around. We're gonna talk about that in just a second. But first, let's talk about what's happening in the news. every every morning when we come to you live, 7:30 AM Central Standard Time, we go over the news and then we bring on a guest. So if you are joining us live, Please make sure to drop a comment. Drop a question too, and we'll get to it. So first up, in the news, AWS, so Amazon Web Services, just recently announced giving their customers the ability to build their own AI agents. So what does that mean for everyday people, well, you might be able to automate your job a little better and companies are going to be obviously using and investing their time into this new service to see how they can even automate more mundane and manual tasks. Alright. 2nd piece, so stable diffusion has finally after much anticipation released their XL 1.0 image generation software. So This is kind of their first big iteration that a lot of people have been waiting for. So, you know, stable diffusion is an image generation technology. you know, kind of on on the show yesterday. We talked about mid journey, which I think is later in the space. Then you have Dolly from OpenAI and a couple others. But state the stable diffusion is one of the big players and, you know, kind of a stable diffusion fans have been waiting for this XL 1.0 model for many months. So just released. So make sure to check out in the newsletter. We'll have more on that. And then last but not least for our big news topics of the day, the frontier model forum. Maybe you haven't heard of it yet, but you probably will be hearing about it. So this is kind of the big AI companies have united for safe progress. So this is separate from what we talked about Monday last week on the kind of 7 big AI tech companies meeting with the White House and coming to an unofficial agreement the Frontier Model Forum is Microsoft, anthropic, Google, and OpenAI have launched this to promote the safe and responsible development. of advanced AI models. So, a lot going on as as normal. We already have some people joining us Some some fan favorites. Thank you, Nancy, for joining us. Good morning. Great topic. I agree. Brian, good morning. So, yes, thank you. Thank you for those of you joining us almost every single day in the morning. I love it. But if you're listening on the podcast, make sure to check-in your show notes. We'll leave a link so you can join us in the future and get your questions answered from experts in their field. So speaking of experts in their field, excited to bring on today's guest. So we have Audrey Chia, who is the founder of Close with Copy. Audrey, how are you? Hi. Nice to meet you guys, and thank you for having me on the show, darling. Appreciate it. Yeah. Absolutely. You know, I I do love it when we have, you know, people who watch listen to the show and add value too. You know? Audrey's always, you know, in the comments, even answering people's questions. So super super excited to have you on the show. But, Audrey, just just tell people real quick before we dive into this topic. What what do you do with with with Close with Copy?
About Audrey and Close with Copy
Audrey Chia [00:04:10]:
Yes. So, basically, I run a hybrid human AI copywriting consultancy. And what I do is combine the best of human intelligence together with AI execution So the way I do things is that it's not really, like, a 100% AI automation. I always combine, like, 20% human strategy and insights, then I turn it into, like, really actionable stuff with AI.
Jordan Wilson [00:04:30]:
Yeah. And I I think, you know, what you've said there is is going to be such a topic of discussion in marketing and advertising circles over the coming months is, you know, as we're all now starting to use more AI and it's becoming you know, more accessible and and almost an expectation, I think. Keeping that human element is so important. How have you tried to do that so far, you know, working with your clients or even in your own business building, keeping that that human touch, but also using all of those AI tools.
Audrey Chia [00:05:01]:
Yeah. So I personally have experimented with lots of AI tools. Like, I'm all about optimization, so I've tried almost, like, 8 to 10 different copy AI tools. The problem that I faced when I used those tools was that it doesn't actually include the human insight. It doesn't have your brand tone of voice, your market positioning. It doesn't capture the true value of the brand. So what I had to do was to figure out how I could prompt for this approach, which means actually turning the way I think into a system of prompts and then using that and creating very high quality content. So that that kind of, like, a high level thinking, right, actually translates into a better quality work.
Jordan Wilson [00:05:39]:
Yeah. And, you you know, you mentioned tools. Right? Because, especially, if you are in marketing, advertising, or you're trying to write better copy, You've probably seen so many lists of tools on the Internet. And it's always a question that we get, you know, here on the show. So I'll just go ahead and ask for creating not just better copy with AI, but copy that converts because that's what this is all about, everyone. Right? Audrey, what are some of your go to tools and techniques for writing, copy that converts, but using AI? Because you know, kind of if you don't know what you're doing and you just jump into a a tool, it might not sound that that great. So what are your go tos?
How to create AI copy that convert
Audrey Chia [00:06:22]:
Yep. So I think the first thing first is to figure out, like, what makes a copy convert. Right? And it always depends on the audience insight. So if you have to sell any kind of product with it, through ads or emails or landing pages. It's all about what your audience cares about. There are pains, there are fears, there are desires, there are wants. You have to get those insights even before you craft a copy. So if the you have to use any other tool out there, without those insights, your copy isn't gonna be impactful because it's only gonna be, like, really superficial. what you actually need to do, right, is to figure out those audience insights, and CHPT 4 is really good at getting insights for you That is one way I used to hack the whole process. Right? Get at GPT 4, come up with, like, 10 to 15 audience insights, and then I pick, like, 5 and then I use it to create ad copy around those insights targeting a specific pain point. And only then I review the content and decide out of, let's say, the next ten output that I get which was 3, they would work, and then we find a copy. And that saves me 70% of the time it takes to create, like, high conversion copy.
Audrey advises using GPT 4 for high-converting copy.
Jordan Wilson [00:07:20]:
Yeah. Yeah. Absolutely. So if you're a new ChatGPT user, Audrey just gave you some some great insights. These are these are the exact things that we even, you know, talk about in our course. And don't worry, we are gonna go over a lot in in this conversation. We do have the free newsletter where we're gonna be capping everything. So so sit back and enjoy. You don't have to jot down notes too fast. And I do wanna quickly just give a shout out to other other listening joy other listener joining us. So so, Josh, thank you for tuning in. Michael joining us from New Jersey. Jan joining us from from Germany. He said, good morning. We just had lunch. asked there. Thank you for joining, Maurice. There's there there's a lot of people, Monica, from Chicago. Alright. So One thing, Audrey, that you mentioned, is GPT 4. And I think even people don't always understand what that means. So let's let's break it down. So in ChatGPT, if you're using the free version, you are using 3.5. And I tell people that's like using a flip phone from the nineties. Right? When you're using GPT 4, especially with with plugins, or with code interpreters. So there's different modes. I'd say that's, like, using a smartphone. Right? It's, like, using the newest smartphone. Thank you. What's what's kind of your advice for people who are maybe new to the paid version of ChatGPT? Because you mentioned some great things like using it to get audience insights and some of those things. So what's kind of your best advice for someone that's just starting in the pro version of ChatGPT? I have so many kids, but I will only share to you today. Okay? So the first tip is that if you really wanna convert write really high converting copy, you should always go for GPT for I tested the same prompt on 3.54.
Audrey Chia [00:09:06]:
The output of 4 is always better. It understands the brand's tone of voice and annoyances a lot better than GPT 3.5. The second thing is to use GPT 4 with wet scraper. The reason is because you can actually pull a tone of voice from a brand just by having the website link included in the prompt. So there are some some tricks that I use to actually analyze a brand's tone of voice. Right? And then use that again to create copy that converts in the brand's tone of voice. So think of it like a tool. Right? You don't think of it as, like, giving instructions. You can think of it as how would you use it to get the output that you want then recreate something that you actually want. So it's always like, how can I play around with things and get creative in order to to identify the actual output And the third thing is actually for audience insights. GPT 4 is pretty good. It gives me very, really good insights, and it's pretty accurate, and some of them churn actually create really good results as well. So if you compare 3.54. Right? The insights itself
Jordan Wilson [00:10:04]:
the level of differences. Wow. Just test it for yourself. Yeah. And and and what Audrey said there is so important because one thing that people always struggle with using AI or GPT, especially when it comes to writing is hallucinations or getting things that aren't right or aren't correct. So, yes, you need to be on GPT 4 for that, but you also need to like Audrey said, you need to have a plugin that enables you to read websites or to scrape websites. Right? Because I've I've even done a a couple of videos on this, but even other, you know, other AI chats that are, you know, connected to the Internet Even when you give them links, they cannot always read it correctly -- Yeah. -- because they don't even if you give Cloud anthropix Cloud Two a link Google Bard, a link, Microsoft, BingChat, a link. They actually query. They don't visit the link. So that's where ChatGPT has such a huge advantage. you know, couple couple couple other comments already and questions that I'd I'd love to get to. So, yes, this is a live recording for for for Schwartz who just asked. So if you do have questions for Audrey, make sure make sure you ask those questions. So Nancy Nancy with a question here, it seems like prompting has become a new craft to learn. Audrey, do you agree?
Audrey Chia [00:11:21]:
Absolutely. You have no idea how much it has changed my life. I can I used to take about 2 weeks to build a landing page. I can do it in 2 hours with the same exact quality and just with the right prompt and the right strategy. So as a video scale that I would highly recommend everyone to learn.
Importance of identifying target audience when writing copy
Jordan Wilson [00:11:38]:
Yes. You you know, Leonard's saying what's up to both of us. Leonard, thank you for joining. Comment here from Michael saying just ask ChatGPT. What my target Marco Target market struggles are in marketing already seeing how to write better copy. Archie, let's let's tackle that part a little bit more what Michael just talked about and what you talked about. as well. So asking ChatGPT for kind of more information on your target audience, how is that help full for not just writing, right, because anyone can jump into any of these tools, you know, ChatGPT, Jasper, or write Sonic, whatever it may be, and write copy. But there's a huge difference between using these tools to write copy that converts. What are your best kind of tips for people to use kind of like what Michael is talking about here to write compelling copy that converts.
Audrey Chia [00:12:29]:
Yeah. So over here, right, okay, I'm gonna talk a bit about, like, brand strategy and brand positioning. So the first thing you need to figure out is what you offer, what are your US piece, your unique selling points, who is your target audience, and how do you meet your needs? So you need to find this overlay between what you offer and what your target audience wants, and there is actually the the perfect seat spot they were trying to figure out. So when you talk about, like, copy that converts, right, it's about experimenting with different messages in this beautiful overlap. For example, I think of 5 different angles. Right? And then I'll test 5 different messages and 1 of the 5 could work better, and that's when I'll use that. one message and create even more creatives. So you can see it's a very systematic process. Right? I figure out what I can offer. I figure out what they want. I figure out how to sell it to them, and then I test optimize and recreate that kind of value.
Jordan Wilson [00:13:17]:
Sure. Yeah. Such such a great step by step step by step breakdown there. And and just just as a reminder, if you are listening, like, CT is asking here, there is a recording available if you are joining us live. Don't worry. But Please please just go to your everyday AI.com. In the show notes or in the comments here, go ahead, sign up for the Daily newsletter because, yeah, We are dropping a lot of great insights and information. We're gonna lay it all out in the newsletter. Don't worry. So sit back, relax, and ask some great questions. Leonard asking 99% Bard visits the link. No. It doesn't. So at least so Bard had a new update probably about 2 weeks ago. We did some pretty extensive testing. So what Bart actually does, sometimes it will visit the link, but it actually takes the keywords in the link, and it queries. So even with great prompting, with great direction, sometimes Bard will visit the link. Many times, it won't. And that's the the the case with most AI chats cloud included, BingChat, which is why ChatGPT is, I think, is is is such a powerhouse compared to other tools. It sounds like Audrey that this is ChatGPT even though you've used a lot of other tools. It sounds like ChatGPT is your favorite. Is is that is that true?
Audrey Chia [00:14:30]:
For now, you never know what's gonna come out. So I shall wait and see, but for now, GPT 4 is my absolute favorite. If you know how to prompt, you know the final vision that you want. You can create lots of incredible results in a short amount of time, and the quality can still remain the same So it's never a trade off between I'm using AI. Does it mean the output is it doesn't have to be isn't what I'm expecting? No. It doesn't have to be. You can have the same quality output generated at half the time and also with something that actually delivers value to audience. So and it's entirely possible, and I want and more people to see that because that's exactly what I'm doing every single day.
Jordan Wilson [00:15:07]:
Yeah. Yeah. Yeah. Another question here, Archie, which I think is a good one We've kind of already talked about this, but how can we develop human insights, especially using, you know, these tools, you know, these AI writing tools? How can we get human insights from a machine?
Audrey Chia [00:15:24]:
What's your best advice on that? Yeah. So, of course, you can hire me or you can work with me. I'm always me to check, but she must fly outside. AI is just one layer in which you get the insights. So what for example, when I prompt for insights, right, I will tell check check GPT act as a brand strategist. Can you deep dive into my target audience? And I will give a description of the target audience, and I'll say, can you identify in-depth insights about demographics, psychographics, their needs and desires, their pain points, and once So I'm really breaking it down into the specific kind of details that I wanted to put into, and only then it gives me the output that I want but I must say that it's not the NLP off. The best way to get insights is to talk to your customer is to really figure out, you know, what I then need. How can I help you? What are you facing challenges with? And if you can combine the AI part of things with, for example, face to face interaction with the customer, getting survey surveys done, you get the full picture really quickly, and then that's the that's the beauty of it.
Using ChatGPT plugins
Jordan Wilson [00:16:26]:
Yeah. Yeah. Absolutely. And, you you know, Audrey's had great advice is when You feel ChatGPT isn't tapping enough into your target target audience or even with your brand voice. The best thing to do is always to give it a link and, you you know, to to better understand and to guide it. You you know? So Nancy Nancy here with a question. Yeah. And I will break this out a little a a little in a different way. So asking web scraper, what does that mean? Is that a plug in like mixer box? Wanna make sure you understand the term. So Yes. You know, the these are plugins for the most part that we're talking about. So ChatGPT used to have a mode which is different than a plugin called browse with Bing. But because of a lot of copyright infringement lawsuits, that modus is gone now. So, yes, you do have to have plugins enabled to access the Internet, and there are different types of Internet plugins. We've used them all. I believe there's 13 as of last week And we're gonna do another show on this next week, but all all Internet connected plug ins performed differently. That's the thing. So you should always be testing different plug ins for your best best needs. So so, Audrey, I have a question. We have plenty from the audience, but I have one here. you know, you're spending a lot of time comparing different tools, different techniques. Right? What's kind of maybe one takeaway through all of your experimentation that maybe has surprised you. And on the backside, you're like, oh, if I would have known that, a month or 2 ago, this would have saved me a lot of time. So what's some of that advice that you can impart onto the audience through what you've learned? Yeah.
Audrey Chia [00:18:01]:
This this is this is the goal. Okay? So I'm gonna share something that I discovered through a process of experimentation. You can get Ched GPT to create its own work So this is the amazing part. So let's say it gives you v 1. Right? And then you're not very satisfied with it, and you're wondering, how can it be better? I then ask you to critique its own work from the length of x, y, and z. And then it gives me v 2 now improved with that feedback that I I didn't actually give it. So it actually gave itself feedback. and give you a better output. That's a really cool hack. You should try it. It's it's a fun hack. Yeah. It's that's that's great advice. And
Jordan Wilson [00:18:35]:
Again, shame was plugged. Like, this is something that we teach. We have a free course called prime, prompt polish. I already know a couple people in the comments have taken If you're interested, just type in PPP in the comments or in the show notes. If you're on the podcast, we have the email. Just just go ahead, and I'll send you that information. We don't even put it on our website. So it's it's only for if if you're actually listening, so so make sure to drop that there. So question so here's a great thing from from Leonard here, and let's talk about this, Audrey. So, you know, Leonard's saying try feeding several samples of your best performing copy and others too. Is this something that you've done, Audrey, and and how helpful is it to give ChatGPT examples of your writing or someone else's writing, at least when it comes to creating compelling copy that converts.
Audrey Chia [00:19:22]:
Yes. You this is actually a very important step. what I do is actually at least have, for example, 3 examples of either my copy or somebody else's copy or a brand's copy so they understands the tone of voice and structure. And what I will prompt for is for creativity to understand both of these things, tone of voice and structure and style writing. in order for me to then fill in the same data and prompt, and recreate another thing in that same structure. But what I can also advise is that for high conversion copy, you need to think about, again, the length of it. Because if you use any other AI tool or you ask TGP write me a Facebook copyright. You're gonna see it in an essay. It's not gonna work. So something another hot dip that I have is think about the channel in which you are gonna be posting your ad or your content on, and what is the best length and format for it. And then you create that prompt using that format instructor in mind, and that gives you really great output as well.
Training AI chats to write more like humans
Jordan Wilson [00:20:19]:
Yeah. And and and something, you know, to kind of address Amokie's question here, about how how you can get it to write more like you. A small thing that I think people overlook is all like, what we teach is every single chat, you need to train that individual chat as if it's an employee. So, you know, don't, you know, start a new chat every day. all of those tasks all of those chats should be specific for different tasks that you need, and you should be continually going in there like Audrey said, v 1, not good enough. Let's work on it. v 2. So with whatever that chat was for, whenever you're working on a project that needs that. Go back to that chat that you're already training. Right? Audrey, what is maybe as you look you know, in the future. Right? There's been so many new advancements in just writing copy. Right? We talked about Cloud from anthropic. Google BART has had some big updates We didn't even talk about this, but, finally, Microsoft BingChat, you don't have to download the the Edge browser. You can finally use it in Chrome. So there's a going on in this kind of AI chats world, what are some maybe new developments or new projects in the creative writing space and using AI? What are things you're looking forward to or things that you're working on that you're really excited about? Yeah. I think one thing that I'm really excited about is actually
Audrey Chia [00:21:39]:
using AI for the data side of things or for performance marketing. So for those of you who are not familiar with performance marketing, it's like if you're running ads on Facebook or Instagram in you're looking at data to find the results. Right? So in an ideal situation as a marketer, I would love to see AI generated copy based on smart insights, they've then tested, and you went to get the results. Right? You get AI to analyze the best results, and then you recreate copy. That then creates a beautiful funnel I'm pretty sure it's gonna happen soon, and I think that marketers who are able to leverage such tools or figure out a full idea for themselves will be the ones that are gonna be ahead? Absolutely.
Jordan Wilson [00:22:17]:
You you know, like, there's so many marketers and advertiser marketers and advertisers who are try to avoid AI for whatever reason. And I just say stop. Right? Like, Facebook Facebook meta. Right? They just announced yesterday that their stock went up
AI [00:22:34]:
10%
Jordan Wilson [00:22:36]:
in one day, which is unheard of for a company in that side. largely because of how they're integrating their AI into their advertising model because now it's de facto out of the box. You have AI options. Audrey, how do you think that AI in general? So maybe just outside of ChatGPT or, you know, kind of AI chatbots. do you think that AI is going to shape and shift the marketing and advertising industry?
Audrey Chia [00:23:00]:
Yeah. So maybe just to share. Right? The reason why I started to use AI was because my client dropped me a message one day and said, Audrey, you're gonna be replaced. And he sent me a link of JetGPT, and I was like, that started my entire journey, and that was why I actually thought, if I if I I see the potential of it. It's not fully there yet, but if I were to choose, I'd rather write the type than fight the current. Right? And if I can leverage it to scale even faster, then why not do so? so far, I know there are a lot of marketers and advertisers who are still afraid of it who think that, you know, it could replace many aspects of their jobs But if you think of it as a tool that you use in your process, what you're gonna be able to do is to run even faster than before and create even greater things than before. So you have the vision. AI is that canvas in which you paint your vision on, and that's that's how I see it.
Jordan Wilson [00:23:53]:
Yeah. Wow. Wow. We could we could have this conversation going on for hours, but let's let's stop there because I think that's such a good place to end, and you probably have so many more questions. There are so many comments that that that that are in. So thank you for joining today. But, Audrey, I'm gonna give you one last one last opportunity here. Why should people be using AI in their writing? And what is your one takeaway to get people started?
AI copywriting tips and tools
Audrey Chia [00:24:24]:
Okay. So I think the reason why you should be using it is because, again, if you're not using it, you're missing out. That's really it. There's so much potential and opportunity. If you are able to harness the right prompts, you will see huge time savings. You will see lots and lots of quality up food generated. you'll be able to scale them faster than before. And that's why I tell all my clients and other brands who are even maybe at this stage, not really sure about using AI, but considering. So if you haven't started, do it. And if it's if there's one takeaway is that AI is should never be used alone. You should always combine it with human insight, human strategy, high level thinking. And that's how you maximize its potential.
Jordan Wilson [00:25:03]:
Absolutely. Wow. So Audrey, so much knowledge dished out, so many great tips and advice for the everyday person trying to improve their copywriting using AI, but still keeping it human. you so much for joining the show. We really appreciate it. Thank you for having me. Alright. And as a reminder, we talked about a lot. There's a lot of tools, a lot of tips, a lot of processes. Don't worry. We're gonna break it all down for you bit by bit. We have a free daily newsletter. So make sure You go to your everyday AI.com. Sign up for that free daily newsletter. We're gonna be sharing about all the different things that Audrey talked about, all the different tools, tips, and techniques. as well as everything else. We we break down the the AI news every single day. We do tutorials, so many things. So make sure you check out the free daily newsletter. and we are giving away 6 months of chatgpt plus and 6 private lessons. So even if you have, Even if you have the paid version of chat to be d plus to take advantage of all these things that Audrey was talking about, you still might need someone to teach you how. So make sure to to go sign up that ends in a couple of days. So with that, thank you so much for joining us, and we hope to see you back tomorrow and every day on every day AI. Thank you.