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In today's increasingly competitive business landscape, having a well-defined marketing strategy is more important than ever. With the rapid advancements in technology, harnessing the capabilities of AI has become a game-changer for businesses looking to take their marketing efforts to the next level. In this article, we explore how integrating AI into your marketing strategy can supercharge your business growth and deliver exceptional results.
Streamlining Your Marketing Strategy:
Crafting a winning marketing strategy requires careful planning and execution. AI can assist you in streamlining and optimizing your strategy by providing valuable insights and actionable data. By leveraging AI tools, you can easily analyze customer behavior, preferences, and purchasing patterns to tailor your marketing campaigns accordingly. Moreover, AI allows you to automate repetitive tasks, saving you time and resources that can be better utilized to focus on the strategic aspects of your business.
Enhancing Customer Personalization:
In the digital age, customers expect personalized experiences that resonate with their unique needs and preferences. Thanks to AI, delivering personalized marketing campaigns at scale is now achievable. By leveraging AI-powered algorithms, you can segment your target audience, create customer avatars, and develop tailored marketing content that speaks directly to their interests. This level of personalization not only enhances customer engagement but also improves brand loyalty and drives conversions.
Consistent Brand Voice:
Maintaining a consistent brand identity across all marketing channels is crucial for building trust and credibility with your audience. AI can play a pivotal role in ensuring that your brand voice remains steady and coherent throughout your marketing efforts. AI-powered content generation tools can help you compose compelling and on-brand messaging across different platforms. By using AI, you can create cohesive content that aligns with your company's mission and resonates with your target audience.
Leveraging AI for Content Creation:
Creating engaging and relevant content is an integral part of any marketing strategy. AI tools can lend a helping hand in generating content that captures attention and sparks interest. By using AI-powered transcription and content generation tools, you can transform presentations or speeches into conversational written content. This approach maintains the authenticity of your brand's voice while harnessing the power of AI to enhance the quality and efficiency of your content creation process.
Maximizing ROI and Measuring Success:
Effective marketing is all about maximizing return on investment (ROI) and continuously measuring success. With AI, you can track, analyze, and optimize your marketing campaigns in real-time. By leveraging AI-powered analytics tools, you can gain valuable insights into the impact of your marketing efforts and make data-driven decisions that lead to better ROI. AI empowers you to experiment with different strategies, identify successful tactics, and refine your approach for optimal results.
Incorporating AI into your marketing strategy is no longer just an option; it's a necessity for businesses in today's digital landscape. By leveraging the power of AI, you can supercharge your marketing efforts and unlock a wealth of benefits, including enhanced personalization, streamlined processes, and improved ROI. As a business owner or decision-maker, it is crucial to embrace AI and explore how it can transform your marketing strategy to stay ahead of the competition and connect with your target audience in meaningful ways.
- Importance of having a strategy in marketing
- Cohesive marketing strategy and brand voice
- Creating a single sentence brand voice that summarizes the company's mission
- Applying the brand voice consistently across all marketing channels
- Using AI to create and maintain a marketing strategy
- AI tools like ChatGPT for consistent messaging and content creation
- Connecting different pieces of content with AI to maintain consistency
- Using AI to generate authentic content
- Using a transcription tool like Descript as a basis for AI-generated writing
- A solid presentation as training for AI to create authentic content
- Importance of strategic marketing in light of rising ad costs and increased competition
- Lifetime customer value as the primary metric in the future
- Utilizing AI for running paid ads and experimenting with strategies
- Introduction to the speaker, Jordan Wilson, and the podcast "Everyday AI"
- News updates on AI developments
- Background and experience of the speaker in content and marketing
- Overview of the company and its offerings
- The need for a cohesive marketing approach and the consequences of siloed efforts
- Criticism of reliance on paid advertising and the importance of true marketing strategies
- Tips and best practices for training AI for desired output
- Starting a new chat each time to avoid confusion and hallucinations in AI responses
- Effective prompting and training stages for refining AI responses
Jordan Wilson [00:00:17]:
If you had one of the world's leading marketing voices to teach you about AI, What would you ask them? Well, that's not just a rhetorical question today if you're joining us live. That's your opportunity. I'm very excited to talk to our guest today, about AI secrets to supercharge your marketing Alright. And that's not exaggeration. I'm not talking in, hyperbole today. this is what we're actually gonna do. So if you're joining us live, you're in for a treat. What are your questions on how you can use AI to grow your marketing, even if you're not a marketer, maybe you're a small business owner. Maybe you work in a field that's not marketing at all. Maybe you're in sales, but what would you wanna know? Get your questions in now. We're gonna talk about it.
But before we do, As a reminder, my name is Jordan Wilson. This is everyday AI. Thanks for tuning in. This is your daily live stream podcast and free daily newsletter. helping everyday people like you and me learn AI and how we can not just learn what's going on, but how we can actually leverage it. So extremely excited for this episode today. But before we do, let's do what we do every day.
Daily AI news
Let's run down the AI news. So brain implants. Yeah. They're actually a thing. Not in a becoming superhuman kind of way, but, a new article that we're sharing about today in the newsletter. from wired shows that, people who are paralyzed are actually using brain implants and AI, to talk better and to talk more to to speak more accurately. so so pretty exciting news on on that front. You know, we've We've talked about AI brain chips on the show before and, you know, mostly it's people that aren't having any issues wanting to become super human, but some exciting and encouraging news, in in that report.
Alright. AI hype. is all over the place, especially when it comes to earnings calls. so a new study today out of the Washington Post shows that more than a 1000 companies this year have mentioned AI in their quarterly earnings. and what was it? 10 years ago, guys, AI has been around since the fifties. Businesses have been using it since the eighties, but 10 years ago, only 36 companies mentioned ai in their quarterly earnings calls. This year, a 1000. The more, I think companies think the more you say AI, the more money that you can raise and the higher your stock will go.
Alright. Last but not least, and there's a lot more in the newsletter today, way more news pieces, but does mid journey have a new serious competitor? Right? I I think we're all waiting for OpenAI's Dolly 3, but some ex Googlers have entered the ring to come for the AI image generating crown so ideogram AI is a new, text to image, tool from some x Googlers. So, just kind of recently announced. So if you wanna check that out, make sure to sign up for the newsletter. Do you see what I did there? That was marketing. I'm marketing the newsletter. Right?
Intro to Mark de Grasse and Digital Marketer
I gotta come hard with the marketing today because we have a marketing experts joining us, and I'm extremely excited. So I'm a let's let's go ahead and welcome in. Let's give him the good, everyday AI welcome to Mark Degrasse the president of digitalmarketer.com. Morning. Alright.
Mark de Grasse [00:03:51]:
Thanks for reporting.
Jordan Wilson [00:03:54]:
I'm happy. I'm happy to have you on the show. So, If you don't know, digital marketer is is one of the premier places that people all over the world learn about marketing. So so real quick, Mark, for you know, the one in a hundred people out there that haven't heard of digital marketer because we don't have. It's not just marketers listening to our show, but just give them a quick background on on yourself and digital marketer.
Mark de Grasse [00:04:16]:
Sure. So, I've been doing, content and marketing for about 20 years. I was originally started in the early 2000s, getting into actual e commerce and, in marketing and content. had a magazine, sold the magazine to a company called Onit, one of Joe Rogan's companies, and then formed there on an academy. So basically content base, for teaching. So I, I formed the certifications, hired the trainers, built the gym, all that fun stuff, and then I wrote about the process called unconventional marketing, where it's basically an organic way to to grow a company and sell it, tried to implement that with about 300 companies over about 6 years a, marketing, website of branding agency. And then, gotcha. Digital marketer, which was fantastic, because I just wanted to teach marketing. That's why I was trying with small business owners before I realized that nobody wants to know marketing except for marketers. So you should just talk to them. So a digital marketer a fantastic place to be, one of the oldest, you know, e marketing companies, the 1st digital marketing company. for a lot of people. And we've talked over 120,000 marketers certified. we have about 12 different certifications ranging from strategy to e commerce to con heads and social and, analytics and all that kind of fun stuff. we also have the mastermind, with Ryan Dice. the company was actually formed after TNC, which is traffic and convergence summit, which was again one of the first, kind of digital marketing, conferences held in San Diego. And that was, you know, I think 2009 or 2010. So we've been around for a while. you know, a lot of the big names you see in marketing actually work here, if you really tilt down into it. So It's a fantastic place to be. And we, you know, our goal is really to teach, as many people to do actual marketing strategy as possible. So we're we're still working.
Jordan Wilson [00:06:03]:
Yeah. the the short version of that is everyone, if you're in marketing, advertising, communication, Everyone has learned something from from from digital marketer and and and probably, Mark as well. So, alright. Now let's talk about what people wanna know.
Mark de Grasse [00:06:20]:
Jordan Wilson [00:06:20]:
Because I think what people wanna know is how can I use AI to to to market my business to market my brand, to market my company. Let's start as high level as possible, Mark. and then we'll then we'll dive in a little bit deeper, but how can people use AI to market their company?
Why you need a marketing strategy
Mark de Grasse [00:06:38]:
Okay. I'm gonna say a big statement here, and it's that there's no excuse for no marketing strategy anymore. Because what you'll actually find with most companies is they don't have a marketing strategy. What they have is, like, some goals and some marketing stuff that they do, but they don't have a cohesive approach to the entire process of marketing. They don't connect social with their blog or their blog with their email campaign or the email campaigns with the paid ads or the paid ads with their SEO, like, all of these things are completely siloed. And they have been for the last 10, 15 years, primarily because all marketing started to rely on paid advertising, primarily through Google. So you didn't need to be good at marketing. You didn't need a strategy. You didn't need anything other than a product and some cash, and you could just throw it, you know, some ads at it. And, oh, look, I'm making money. And what that led to was a lack of tension where no companies really cared about keeping a customer because I could just get more customers. I just put it in the money machine. And so what happened was marketing strategy kind of went out the window because it just wasn't necessary for most companies. You didn't have to be good at marketing, didn't have to be good at branding. Didn't even need a good product most of the time because there's always new Now what's happening today is that you're having, you know, the economy is not doing great. People have less money. People are being really you know, focusing on their purchases. They're not spending money like, oh, whatever. Who cares? now the, the jobs are contracting money's contracting, everybody's getting concerned about the future. And what happens is that just people don't spend cash like they used to. So we're going back to real marketing, which is fantastic, because services are crap right now, and so is products. And, you know, I, I just bought a dishwasher you know, year and a half ago, and it's breaking somehow. It wasn't cheap, but this kind of planned obsolescence that a lot of manufacturers have built their tire businesses on is goal. You know?
Jordan Wilson [00:08:29]:
Yeah. Don't get me started on every new appliance in my home, also breaking at the same time. frustrating. Right? You, yeah, you bring up good points. you know, it's I I guess companies are are working in, you know, updates you know, as if, their physical products were, software. but
Mark de Grasse [00:08:47]:
What does it matter before? You know?
Jordan Wilson [00:08:49]:
Yeah. That's a good point. That's a good point. Hey, real quick. As a reminder, everyone, this is live. So if you're listening later on the podcast, check-in the show notes. There'll be a link where you can come and ask you know, Mark and myself questions, but for everyone joining us live, thank you, Jack from you too, Michael. good morning, PJ, Brian, so many people already. Thank you all for joining us. So I'm gonna try to get to some of your questions later, but make sure to get him in now. I'm gonna start with a hot take. We're gonna go from broken dishwashers to a hot take here with with Mark Degrasse, the president of digitalmarketer.com. Is AI gonna do one last thing? Yeah. Yeah. Yeah. Is AI gonna ruin things.
AI simplifies digital marketing strategy for businesses
Mark de Grasse [00:09:29]:
No. No. And that that was kinda my point of building up this whole situation was that you don't have an excuse anymore because number 1, you need strategic marketing. Like, it's just not gonna be possible because our, our primary metric in the, in probably the next 6 to 12 months, everybody's gonna be saying this. It's lifetime customer value or customer lifetime value. I'd be, I wanna say it, but that's gonna be the only metric that matters, because ad costs are gonna go through the roof. because because of these automations, because of AI and Google's push to get more and more businesses online, it's gonna get super competitive. And it's gonna be super easy to do paid ads, is AI is really good at experimentation. You could do experiments all day long, and a human can only do how many before you get kind of bored or it's good enough. so AI's taking that piece away. So paid ads are just gonna be super easy. Aimmaking online is gonna drive the cost of paid ads through the roof. Now you're gonna have to be good at keeping customers. And so you need a strategy. So with AI, what you can do is create something like we have a digital marker called customer value journey, and you could do it in a single prompt. So instead of having to know, get certified, we have a 40 hour certification in digital marketing strategy, You don't need to do that because I have a prompt that's free on my website that you could just have the customer value journey, a complete strategy done for you in one prompt using ChatGPT, and it's free. So it's and it'll tell you exactly how the path works, how the, the different methods connect, what you should do at each stage of the journey, going from awareness to engagement, to conversion, to ascension, to promotion. Like, all these stages you'd have to think about. Now you don't have to because you could just flop it in. And now there's no reason why you can't have a cohesive comprehensive direct marking strategy that, you know, you can now execute and keep your customers for longer. So that's that's where you go with AI.
Jordan Wilson [00:11:16]:
Yeah. 100%. the way AI can even, you you know, to your point, Mark, just an ideation and and strategy alone. I don't think people fully realize and if you heard Mark mention, you know, his website, hey. Don't don't don't leave us now. Stay on the stream. We'll put it in the newsletter. So so stick with us and and get your questions in. So you know, we already have, I think, a good, a good question here from, Doctor Harvey Castro. So let's let's take it one step further. So he's asking what are some common mistakes companies make when it comes to marketing, but let's take it 1 step 1 step further, Mark, and say, how can you fix it with AI?
Mark de Grasse [00:11:55]:
Oh, well, I mean, you could fix it a million different ways, but, you know, the biggest thing you could do, number 1, get that strategy. So there's no reason why you don't know how all the pieces of marking together because you can make a strategy using AI in, like, 5 seconds. Now the other piece, the biggest piece that you can do in terms of making a cohesive strategy is to figure out your brand voice. And so your brand voice should be a single sentence, and it sums up everything that you're trying to do to serve your customer. And then once you have this voice, and it's unique to your company. And so once you have this voice, you could take that one sentence and apply it to all of your marketing. so what this does is allows you to have, consistent messaging and voice on your social media and on your email. and on your websites and on your brochures and on your, you know, marketing conference materials and whatever it is, but you could apply this one statement called the brand voice to everything. And now you don't have, you know, Sally and social rights like this and Bob over there, foes. He talks like this, and he sells like this. And, and what it leads to is just a a lack of cohesiveness, and people notice that. Actually, people notice when you have consistency because they, they are impressed. They're like, wow, you really got your crap together. And very few companies do this. And with AI, you could actually easily apply it just by having this brand voice. And when you write in your next social post, you don't just type type type whatever. I don't care. You plug it in to ChatGPT, and you make sure that every level of your marketing organization has consistent messaging because they're told to use this prompt to make sure that they're sticking with the brand voice. And so those 2 things, strategy, and keeping a consistent brand voice. And then, and you can, of course, use ChatGPT, JBTIDA to splints are an article into a million pieces so that your blog is now connected to your social posts and your, you know, press releases and whatever else you have because you just had the machine put it together. It's -- Yeah.
Mark de Grasse [00:13:44]:
it's amazing. It it it changes everything.
Jordan Wilson [00:13:47]:
It it it it brings, like, what you said, in in all things, marketing, branding, like, having that that that synonymous voice is so important because it it makes the consumer or the customer feel at ease. And it it's time consuming. And, you know, like, what Jackie said here, so shout out to Jackie running the marketing department at the Paul University, but she says AI cuts hours out of syllabus creation. Absolutely. Cecilia says we're all marketing something. so so, Mark, I think you have great advice for, you know, people that aren't even marketers. Right? Let's let's dig into those that are marketers. And, you know, they're they're hearing some things you're saying, and they're like, okay. Yeah. That's at my level. Let's take it next level. What are some of those markets? some of those AI secrets, maybe, that that you're using or that you're experimenting with right now that are maybe just beyond, you know, the the everyday tapping into chat GBT. One of those things that you think are really gonna be able to take take, marketers or companies marketing to the next level.
Using AI for consistent writing style
Mark de Grasse [00:14:51]:
I'll I'll give you a big one, and I told this to a bunch of people because, you know, a lot of people say, like, I don't need to write articles anymore. I don't need to write emails anymore. I don't have to do these things without chatty PT. The problem is if you do it wrong, which is just type in write an email, firing Bob, you know, and then it's gonna give you whatever format it has averaging all of the firing Bob letters online or firing something the problem with that is that's, again, very inconsistent. Doesn't sound like you. And then if somebody knows AI, like, I know AI. I could, I could tell you somebody who did sloppy AI work just by reading what they wrote for them, like, oh, yeah, let's chat JBT talking. But if you wanna be consistent, if you wanna say, okay. This is me. This is, like, 90% of my writing style, if 90% of what I would say and blah blah blah blah, then you could do one thing. And it's basically record a presentation that you're giving. and then you transcribe it using something like Descript or whatever you want. There's a million transcription tools out there. And then you use that to drive your prompts. So instead of just saying, hey, write a letter blah blah blah, you could take a portion of something that you said versus something that you wrote because a lot of times people think like, okay, I'll use an article, and I've done this. I've done, you know, I've written a lot. So I could use any article I wrote, and it'll generate an article or whatever content I want based off that article style, but it still is not quite there. But if you do a transcription of you presenting, then the writing turns into this conversational fun, interesting version of you that you can now write anything you want. You could either in books, either in articles. I've read it. I mean, it's I could write anything, and it sounds pretty much like me. It's it's actually scary enough where I've I've written stuff using AI, and then I go back to it, and I can't remember which parts of an article I wrote and which parts were written by AI because it's so similar to me. You know? But, but the trick to it is that you can't just take writing that you did in the past and then plug it in because it'll, it'll be okay, but it's much better if you do solid presentation, transcribe that, and use that as your, you know, training for the AI, and, and then you could write anything. and you you yourself won't be able to notice half the time.
Jordan Wilson [00:17:00]:
You know what? Thank you for saying that, Mark, because I'm I'm someone, you know, I've been getting paid to write for 20 years. And, you know, you see all these, you know, post on on Twitter or LinkedIn and, you know, people that don't really know how to either write or use chat and they'll put in kind of not a good prompt. They're not gonna put in the time. I call them these copy and paste super prompts, and you get garbage out and people say, see, look. AI is not good, but you have to know how to do it. Right? So you just walk through that process. You know, we even teach that I'm I'm looking at my watch now. We have a our our PPP course in, like, an hour 15 minutes, but that's what we teach. You really have to work with chat GPT. So so kind of talk people through that process that it's not just, you know, oh, I'm gonna just put this in, you know, and and it's gonna be perfect. Right? You have to work with it and give it the access that it needs.
Training AI requires solid prompting for accuracy
Mark de Grasse [00:17:50]:
Exactly. Well, and and we call it, you know, training the AI. So it's not like, you know, it just knows what you want off the bat it's not reading your mind yet. You know, you're talking about those brain chips. I'm like, oh god. I'm not getting one of those. But, yeah, you have a training. Right. Yeah. Exactly. so you have to train the AI. So the AI doesn't know what you want, doesn't know your style, doesn't know anything about you, and you have to start a new chat each time. Otherwise, you get hallucinations that everybody talks about, which is a real thing. Like, the longer you go on a thread, the more confusing, you know, the AI is gonna get. So you need good solid prompting, you need good solid training before you actually get what you want. And so like I was saying with the the transcription of your presentation, you would start with, please review the following writing and analyze for context, syntax, grammar, all aspects of the style of writing. And then it'll say, okay. And then it, it goes through and it's like, this writing style is blah. And I'll actually describe your writing style, which is super neat too, because a lot of people don't even know their writing style. So it's like, oh, I didn't know that. so now you have a solid you know, start. So now you could actually take that next answer where it says here's the style, and you could use that to prompt any writing you want. I like going through the whole process each time, though. So once you have that now, you could say, okay, write a letter in this brand voice explaining this situation with this style, the style you described above. And now you have solid context. Now what I did there was I only I that was what 2, 3 prompts. so you want to minimize the amount of prompts, but you also want to stage the prompts. So you're not trying to ask like, okay, chat GPD analyzes pres this transcribed presentation, analyze the style, put out the style, then I want you to write a letter like this, and I want letter to be with this brand voice and blah blah blah in one prompt because it will not do a very good job. And so the key is to train it in stages and then prompt it from there and then refine it. So it's not like they'll just grab it whenever it spits out the first time. It's done. Now you need to look at it. Okay. That was good. It's a little too negative. Okay. Be less negative. And then you could just use really simple prompts, make it longer. make it shorter. And you can sometimes use, math, but it's not great all the time because you could say, like, make this half as long. And then it's like, here you go. And you're like, poof. That was in half. What are you doing? I'm sorry, and then it tries it again. But, anyways, it's, just a little, you know, little nudges you usually start to refine it. Don't try to do too much with too few prompts because it's not gonna work, but also don't do too many prompts because then you get hallucinations and weird things to start to happen. but, yeah, it's I think that's it's solid structure right there.
Jordan Wilson [00:20:32]:
Man, if if if if you're listening on the podcast, you can't see my smile. Like, I am beaming because everything that Mark is saying, this is literally what we teach people all the time, you know, in our free you know, prime prom polish courses. You have to work with it. You you know, you can't yes. There's there's great examples where you can put in a prompt, I think, to analyze or to strategize. But if you wanna get that, like, like, what we're talking about now, that brand voice or something to sound like you, You really have to put it through the ringer. so as as a reminder, if you are joining us live, get the questions in now because we're wrapping up, but I have a couple more. Hopefully, we can go through these, kind of, kind of rapid fire styles.
Jordan Wilson [00:21:11]:
So a couple questions for you. PJ, asking, thanks for joining us, PJ. What are your top three favorite AI tools beyond ChatGPT.
Mark's top 3 AI tools (minus ChatGPT)
Mark de Grasse [00:21:19]:
Oh, that's a good question. Midjourney, number one. I mean, it's and, you you know, there's a bunch of new ones that you're talking about Volley 3 and stuff like that, but I I've tried them all. I I'm a graphic designer too, actually. When I say I had a magazine, like, I literally designed the whole magazine every single time. I had no help. so I've done a lot of graphic design and and mid journey, just the the way it tweaks know, the images and kinda innovates without you even telling it. I actually made another, the mid journey, mood driven prompts where basically you could write anything you want and then put the mood you wanted in. And what I did was I used jet GPT to analyze all the different aspects of, say, sadness, describe sadness in terms of exposure. describe sadness in terms of contrast, describes and so I went through the list and actually generate these mood generated prompts for mid journey. So I it's a fantastic, so I love next one, I'd say illicitelicit.org. So illicit what it is is a research database. And so it actually, you know, doesn't pull just from the whole internet, it only pulls from research papers. And so if you're really concerned about your data being right, like let's say you entered health care or you know, biotech or something crazy. Like, you're not gonna be able to get away with just any information, especially people from chat, GPT, because sometimes it does make up But if you use illicit, now you have a tool that you can just, you can justify anything you want. Because it doesn't, you know, and people think, oh, it's just a database of whatever, but it's like, no. It takes your question, and it finds information that might have no none of the words that are part of your question in it because it understands the context. And then it finds the supporting documentation. So it's that's huge, especially if you're trying to use it in, you know, kind of a more technical field. Now the third one actually thinking the third one's a hard one because I'm like, oh, there's so many.
Jordan Wilson [00:23:08]:
Mark de Grasse [00:23:09]:
That would be nice. but I wanna give you the good one. Let's see that one. I mean, this one's super helpful. I'm it it's not my favorite, favorite, but in terms of functionality and what everybody could benefit from. there's a company called Vidyo. So it's vidyo, dot ai. And what this website does is you could take any long form piece of content. Like, let's say you did a presentation. Like, oh, I gave this hour long presentation. I'd love to take some clips. You could literally upload the entire presentation, and it'll spit out like 5 to 10, 30 second clips that are already edited transcribed. Like, they're just good to copy and paste into social. So, you know, in terms of, like, content generation, like, man, video, like you could do all of your posting forever if you just have long form content that you could, convert into short form content. It's fantastic. Ah, there you go.
Jordan Wilson [00:24:05]:
Yeah. Yeah. Yeah. Like, we we we use video. Right? Like, having long pot, like, you know, 20, 30 minute video interviews and being able to quickly without even edit, you know, without even having to edit, you know, to have an AI program suggest them. It's it's fantastic. Yeah. This just goes to show you Like, when Mark says something, I'm like, yep.
Jordan Wilson [00:24:26]:
This is this is right. We use it too. Right? alright. So I think we have, one more, 1 or
Jordan Wilson [00:24:31]:
more questions here. We'll go quick. So Jack asking currently in a startup phase for a company. No experience in creating business. what advice would you have on marketing for a newcomer? It will add the AI twist and how can AI make it faster and better?
Strategy is essential for business success
Mark de Grasse [00:24:45]:
Okay. Well, like I said, at the beginning, get a strategy. You know, there's no excuse no strategy because a lot of people just make this stuff up, and then maybe they do a little research. Maybe they try email, and maybe they try social, and maybe they try ads. And and it's just a big fat waste of time. So you need a strategy. You need a step by step approach to somebody doesn't know about my brand. They find out about my brand. They buy for the first time. I get them excited about that purchase, then they buy again and again, and then they become promoters. Like, if you don't have this all laid out in a single path, then you're gonna waste years, maybe, on stupid crap that's not gonna work. and is not trackable and is not, able to be compared against other methodology. So you have to have a method. We call the method the customer value journey. so the customer value journey, 8 stage process, walks you through the whole thing. Start here. Don't wait. Don't be like, well, I got a hustle. I just gotta go out and sell because I need to survive. No. Get this down today and start executing it today. Because if you don't have these stats and all information, you're just gonna bumble around for a long time. And then it's not gonna work. Oh, I didn't work. It's like, well, you did nothing right. How could it possibly work? We have the information. Just plug in a chat GPU. Tell you exactly what to do, and that's where it's there's no excuse anymore.
Jordan Wilson [00:26:06]:
Alright. I think I I think our last one that we'll get to here pretty pretty much pretty related, but a little twist. So, Doctor Harvey Castro asking any suggestions for someone launching products. he's launching an AI and health care course. So what suggestion, kind of similar to Jax, but on the product side? A digital?
Mark de Grasse [00:26:24]:
Digital pro. Yeah. It it's the same. I mean, it's it just well, and the thing is with the customer value journey that I'm talking about, it's not for a company. It's for individual products and individual avatars. So when you're talking about doing, you know, say, a course, a med course, then you need to think, okay, who is this ideal for. That's your customer avatar. Who would be just over the moon with this? They're just gonna tell everybody they're gonna love it. Who is this person? Is it an RN? Is it, you know, a family doctor? Is it a cardiovascular specialist? Is it a blah blah blah blah blah? What's their situation in life? How old are How many kids did they have? What was life like before they found your course and what's life like after they completed your course? Ah, it was miserable, and I didn't know anything. And then I took the course now I'm making zillions of dollars. That's what you have to start with, that vision. Then once you have that now, you create an individual customer value journey. Okay. So we have the course. The course Let's say it's expensive, of course, $5000 course. Okay. That's an Ascension item then because your conversion product, which for us, is stage 4, has to be a cheap, no brainer, small commitment, 10 bucks, 20 bucks. You know, it's like, okay, I have this course. It's $5000. I'm gonna give you lesson 3, lesson 3 has made a huge impact on people. So you get less than 3 for 20 bucks. Hey. Try at 20 bucks. I have
Mark de Grasse [00:27:41]:
bucks. It's so easy. So that's a conversion product. Now you can get them excited about that lesson. Now you could send them to the big purchase, which is later on. And so, and leading up to that, you have 3 other stages. You have awareness you have, engagement and you have subscription. And so these are other marketing tools that you have to use to get people aware that the course exists in the 1st place and get excited about it. then finally, okay. I'll give you my, you know, you have an ebook and ebook version, and it's free. Okay. Yeah. I'll give you my email for the free version. then they download the book. And now you try to sell them the
Mark de Grasse [00:28:13]:
you know, lesson, and then you get them excited about that. Now you try to ascend the 5 dollars. So I would say you need your customer value during. You need to know who your your customer is, and then you're done. Then it then it takes care of itself.
Jordan Wilson [00:28:25]:
It it it it all goes back to that knowing your customer, and understanding the journey. Mark, wow. We literally went over
Mark de Grasse [00:28:33]:
I know. I'm like, oh, I can think of it.
Jordan Wilson [00:28:34]:
Like, the highest level, this was if if if you're just tuning in or you're tuning in late, make sure you hit rewind. Listen to this one front to back. you know, as someone that's been in and out of, you know, different marketing and in writing and advertising roles for 20 years. What mark just dished was a high level AI meets marketing master class. So make sure to to rewrite this one. as we wrap up any any parting words of advice, Mark, that that you have for anyone trying to, use AI to to grow their marketing.
Use ChatGPT instead of Google for searches
Mark de Grasse [00:29:02]:
Okay. I'll tell you this. And this is for everybody. If you're like, I I just wanna get into it. I didn't know how All you do is have a chat EPT window up instead of using Google for your next search for whatever, just type in a chat EPT. and then see what happens. And that's it. Just just try that. And you'll start to find out that you're wasting so much less time. it's so much better. And then you'll start to get into actually how to use it to make money and do all that kind of fun stuff. But just initially, use it to stop wasting time on search because search sucks. and it just takes forever. And you could just use Jetty PT. So do that.
Jordan Wilson [00:29:36]:
Yeah. I love it. I love it. you know, like I said, This was a lot, but don't worry. Make sure you go to your everyday ai.com sign up for the free daily newsletter because we're gonna, you you know, just just go ahead. Just put put put your email in right there. We're gonna be sharing a lot of resources that Mark went over. he he mentioned some different things from digital marketer. you know, he talked about some some things on his website. So thanks for sticking with us. We're gonna put all that in the newsletter. Don't worry. Mark, thank you so much for joining us and helping us all make some sense of of marketing and AI. Thank you so much.
Mark de Grasse [00:30:15]:
Oh, no problem. Thank you for having me.
Jordan Wilson [00:30:17]:
Alright. So thank you all for for tuning in, and we hope to see you back tomorrow. and every day on every day.ai. Thanks y'all.